Once upon a time, there were two e-commerce stores selling handmade jewelry. Both had beautifully designed websites, competitive pricing, and stunning product photos. But while Store A struggled to bring in consistent traffic, Store B saw a steady flow of visitors who quickly converted into loyal customers. The difference? Store B had mastered the art of backlink creation. By leveraging top article submission sites and free article submission platforms, Store B built a strong online presence that drove traffic, boosted search rankings, and skyrocketed sales.
Today, we’ll uncover the strategies Store B used to grow its visibility and how you can implement these proven backlink creation strategies for your e-commerce business. Let’s dive in! 🚀
What Are Backlinks, and Why Are They Crucial for E-commerce?
Backlinks, or inbound links, are links from external websites that point to your site. Search engines like Google view these links as endorsements, signaling that your website provides valuable content. For e-commerce websites, backlinks are essential because:
- Boost SEO Rankings: Websites with more quality backlinks rank higher in search engine results pages (SERPs).
- Drive Referral Traffic: Backlinks from authoritative sites bring direct traffic.
- Build Brand Trust: Links from reputable sites enhance your brand’s credibility.
Stat: A study by Moz found that websites ranking on the first page of Google have an average of 3.8x more backlinks than those on page two. (Source: Moz)
1. Leverage Top Article Submission Sites
Why Use Article Submission Sites?
Article submission sites allow you to share informative articles relevant to your niche, embedding backlinks to your e-commerce store. These platforms provide:
- High domain authority, which boosts your SEO.
- Access to a large audience interested in your products or services.
Steps to Utilize Article Submission Sites:
- Choose High-Quality Platforms: Focus on top article submission sites like EzineArticles, HubPages, and Medium.
- Create Valuable Content: Write articles that solve problems or answer questions your target audience has. For instance:
- “How to Choose the Perfect Necklace for Any Occasion”
- “Top 10 Jewelry Trends in 2024”
- Embed Strategic Links: Add links naturally within your article. For example:
- “For more tips, check out these top article submission sites.”
- Track Performance: Use tools like Google Analytics to monitor referral traffic and keyword rankings.
Stat: Submitting articles to high-authority sites can increase traffic by 20-30% within three months. (Source: SEMrush)
2. Guest Blogging for Authority and Traffic
Guest blogging involves writing articles for other websites in your niche. It’s a win-win strategy: you gain a backlink, and the host site receives valuable content.
How to Get Started with Guest Blogging:
- Identify Target Blogs: Look for blogs related to your industry using tools like Ahrefs Content Explorer.
- Pitch Compelling Topics: Send personalized emails with topic ideas that align with the blog’s audience.
- Write High-Quality Content: Focus on providing actionable tips. For example:
- “5 Ways to Style Handmade Bracelets for Summer”
- Include Natural Backlinks: Link back to your site’s homepage or product pages strategically.
Emoji Tip: 🎨 When guest blogging, paint vivid pictures with words to keep readers hooked.
Stat: Businesses that blog experience 97% more inbound links than those that don’t. (Source: HubSpot)
3. Build Backlinks with Free Article Submission
What Are Free Article Submission Platforms?
Free article submission sites allow you to publish articles without cost. Examples include:
- ArticleBiz
- SooperArticles
- ArticleCube
Why They Work:
- Instant exposure to niche audiences.
- Opportunities to rank for long-tail keywords.
Best Practices:
- Use keywords like “free article submission” naturally in your content.
- Ensure your articles meet the platform’s quality standards.
- Add links to blog posts, product categories, or promotions.
Stat: Articles published on high-traffic platforms can result in a 40% increase in referral traffic. (Source: Neil Patel)
4. Partner with Influencers and Bloggers
Influencers and niche bloggers often have loyal audiences. Collaborating with them can yield high-quality backlinks and drive traffic.
Steps to Collaborate:
- Identify Relevant Influencers: Use tools like BuzzSumo to find influencers in your industry.
- Offer Value: Provide free products or an affiliate commission.
- Request Reviews or Features: Ask influencers to write about your products and include backlinks.
Emoji Tip: 📲 Don’t forget to share influencer reviews on your social media for double exposure.
Stat: 89% of marketers say ROI from influencer marketing is comparable to or better than other channels. (Source: Influencer Marketing Hub)
5. Utilize Resource Pages and Directories
Resource pages and directories are curated lists of helpful links. Getting featured on these pages can generate valuable backlinks.
How to Find Resource Pages:
- Search Google using queries like:
- “best resources for [your industry]”
- “[your niche] directories”
- Reach Out:
- Email the page owner and explain why your site deserves a spot.
Stat: Resource page backlinks can improve domain authority by up to 12% in six months. (Source: Backlinko)
6. Create Shareable Infographics
Infographics combine visuals and data, making them highly shareable. When other websites use your infographic, they’ll often link back to your site.
How to Create an Effective Infographic:
- Pick a Trending Topic: Example: “The Rise of Sustainable Jewelry.”
- Use Tools: Canva and Piktochart are beginner-friendly.
- Promote: Share your infographic on social media and infographic submission sites.
Stat: Content with visuals receives 94% more views than plain text. (Source: HubSpot)
7. Monitor and Reclaim Lost Backlinks
Backlinks can disappear over time due to website changes. Reclaiming these lost backlinks is a low-effort, high-reward strategy.
How to Monitor Backlinks:
- Use tools like Ahrefs or SEMrush to identify lost links.
- Contact the site owner to request reinstatement.
Stat: Reclaiming lost backlinks can restore up to 15-20% of your original traffic. (Source: Search Engine Journal)
8. Build Internal Links
While not technically a backlink, internal links improve SEO by making your site easier to navigate.
Tips for Internal Linking:
- Link to product pages from blog posts.
- Use descriptive anchor text.
Emoji Tip: 🔎 Internal links help search engines “find” your best content faster.
Stat: Websites with strong internal linking see a 40% boost in on-site time. (Source: Yoast)
Conclusion: Your Backlink Strategy Blueprint
Backlinks are the lifeblood of e-commerce SEO, but not all strategies are created equal. By leveraging top article submission sites, engaging in free article submission, and implementing the other strategies outlined above, you can:
- Increase your search visibility.
- Drive targeted traffic.
- Build long-lasting authority in your niche.
Remember the story of Store B? With consistent effort and smart backlink creation strategies, your e-commerce site can achieve the same success—and maybe even surpass it. 🎉
